Suchmaschinen1 at the times of windows 3.1, windows 95, windows 98, win xp, vista, windows 7, windows 8,* by ulrich alexander * ** in search of excellence is our passion **

very intersting what will happen in the future, although the things seem to be clear

Bankenverzeichnis Europaeische Banken
** European Banks sorted by country **

** Check24.de **

Invisible text was examined earlier, however we will now expand on our explanation and show you how to do this effectively.

If your goal is to add keywords, phrases, or sentences that you want the search engines to "see" yet be invisible to the actual page viewer, invisible text will accomplish this for you. Simply put, you must set the <FONT COLOR> to the same color as the <BGCOLOR=> background. By doing this you make the text invisible to the viewer by making it match the background color.

At times we choose to make the text a slightly diferent color code than the background. A careful quality control examiner might notice the same color codes in some of the less extreme cases of invisible; or in this case, almost invisible text. When using this "almost invisible" text trick, try to NOT use a carriage return in the HTML code. This will run your list of repeating keywords off to the right of the screen in a single or double line. It looks less obvious to the probing eye than "stacked" spamming, which is completely visible within the main window of your HTML text.

If you choose to use this technique, then stay within the guidelines that we mention in the Keyword "spamdexing" section. Remember the guideline of SEVEN times. If your competitors or using more than seven, you must decide if a slightly higher placement is worth penalty or removal from the search engine completely.

Remember that NEARLY top placement is better than NO placement! Trying to keep up with a flagrant spammer who is way too obvious in his attempts to be #1 in the list can be dangerous... Chances are that sooner or later he won't be around anyway!

Notes :

Keyword-Spamming

Keyword "spamming", "stuffing" or "spamdexing". These are all terms for the same thing. Visible or invisible text, usually placed at the top and/or bottom of an opening web page. (The bow page we spoke of earlier uses this secret to place it at #1 out of over 2 million possibilities!)

Usually these words are in very small text, either in the form of a headline <H6>, or in the smallest font size <font size=1>. Once again, as we mentioned earlier usually this will be in invisible text, which means making the text color the same as, or close to the background color.

"Spamming" can also be found in some <META> tags. In order to find it however, you will need to view the "Source" code. In Netscape you can

Do this by clicking "View" then "Document Source" or "Page Source", depending upon which version you are using. In Microsoft Internet Explorer, you can access the Source code by clicking "View" and then "Source". By the way, these are the only two "web browsers" that we reccomend using. You should definitely use the latest versions or else you will be missing what the web really looks like... At least if you are serious about understanding the Internet.

An example of "spamdexing" could look like this:

bows, knives, lances, tomahawks, bows, knives, lances, tomahawks, bows, knives, lances, tomahawks, bows, knives, lances, tomahawks, bows, knives, lances, tomahawks, bows, knives, lances, tomahawks, bows, knives, lances, tomahawks, bows, knives, lances, tomahawks, bows, knives, lances, tomahawks,

Pay close attention to which search engines allow spammdexing and which ones do not. This book can only point out the ones that allow spamming at the time of the most recent update, so remember - rules can change without notice and YOU will have to pay attention to what is working and what is not working.

It is relatively simple to determine which search engines are currently allowing this practice. Do a variety of searches in some of the more competative fields. By positioning your cursor to the left of any "strangely blank" places, usually at the top or bottom of a page, press and hold the right mouse button, and drag downward. The invisible text will become visible as the text is highlighted. Or, you can always view the document source code. It seems quicker to use your mouse after you get used to looking for this trick.

Once you have determined which engines are allowing this practice, you can then decide if your competitors are "spamming". And what you must do to stay competitive in your field.

If you MUST use this trick, try to use it within reason, if your competitor in the #1 position has repeated the KEY PHRASE or WORD 5 times, you need only repeat yours 6 or 7 times in many cases. You have now bumped him out of the number one spot, but not been so flagrant as to be penalized... Hopefully.

When these repeating KEYWORDS are inserted at the bottom of a page they are referred to as "TAIL TAGGING". The basic premise behind this tactic is to increase your "KEYWORD DENSITY"... Remember that term from an earlier chapter? These additional keywords fool the search engine into thinking your site has a higher keyword density, thus your page is pulled up before others with a lower density.

Only attempt this with a search engine that is obviously NOT penalizing or REMOVING sites using this trick. If you don't see several websites using it, stay away from it.

NOTES:

Secret 3

This is a fairly simple concept... Whenever possible , choose a <TITLE>

That starts with a letter toward the front of the alphabet. Of course the letter "A" is best.

There are actually characters which will pull up before the letter "A". You've probably seen them, ASCII characters like "!" or "#". You need to use some discretion here; some of these characters seem a little tacky to a person searching titles for the website they will choose for their information.

There are many ASCII characters and numbers that are much better than "A". The search engines can change at any time, however for now most search engines list ASCII characters and numbers before alphabetical letters.

Here's the normally accepted order...

! " # $ % & ' ( ) * + , - . / 0 1 2 3 4 5 6 7 8 9 : ; < = > ? @ A B C D E F G H I J K L M N O P Q R S T U V W X Y Z ` a b c... etc.

Quotation marks are an effective way to improve your standing. For example a title like "A-1" Rentals might be a very effective title. Remember that search engines are "catching on" to many of these little tricks, and many site reviewers are becoming more aware of these types of alphabetical positioning tactics.

If you use a <TITLE> that is "alphabetically" altered, then you had better make your web page reflect claim to such a <TITLE>.

YAHOO is an "alphabetical" or "catalog" type of search engine. All listings are also reviewed by the dreaded "Yahooligans". The only thing that really works with YAHOO for better positioning is an alphabetically priveleged name, such as "Al Wilder R.V." instead of just "Wilder R.V.". Or "Authentic Native American Bows" instead of "Native American Bows".

Keep in mind that there is no rule that forbids the search engines from reversing the ASCII order. Any search engine could decide to put ASCII characters and numbers LAST, if one day they decide the system is being abused. You need to keep your eyes open and pay attention to what is working and where... For now, it is best to name your company something that starts with an "A" or better... Or, at least something toward beginning of the alphabet.

NOTES:

Secret 4

Anything places in <!BRACKETS> that starts with "!" (an exclamation point), is invisible to your viewers. It's called a "COMMENT", and looks like this: <!--Your text within these brackets is now invisible>

This is extremely useful in dealing with EXCITE. They do a very poor job of making page "summaries" by using the <META> tag descriptions we so generously provide them with.

This discovery came about because EXCITE seems to do a poor job of utilizing <META> "description" tags for their "summary" of web pages. Finally, someone at EXCITE responded to this problem.

According to Excite, they will now use a paragraph within the "comments" line for a summary. They also claim that META tags will soon be supported.

In any case you may choose to substitute your KEYWORDS in the following manor to get a little additional kick out of your web page.

<!--

Repeat this line no more than SEVEN times and boost your page's results. Repeat this line no more than SEVEN times and boost your page's results. Repeat this line no more than SEVEN times and boost your page's results. Repeat this line no more than SEVEN times and boost your page's results. Repeat this line no more than SEVEN times and boost your page's results. Repeat this line no more than SEVEN times and boost your page's results. Repeat this line no more than SEVEN times and boost your page's results.

NOTES:

SECRET 5 - Pointer Pages

A "pointer page" is a page that uses "keyword density" to score high in a given search and has exactly one Link that points to your main page. It doesn't have to be a page with only one or two words on it, but the fewer words, the higher yur keyword density will be.

For example, if you had only four "viewable" words... Say, "Dallas Texas Real Estate", and this page links to the main "HOME" page, giving each word a "density rating" of 25%, which normally is extremely high... You should, to achieve the greatest results, make the <TITLE> match the text exactly, thereby increasing the likelyhood that this page will pull up HIGH in a search for any or all of the four words used.

A pointer page contains ONE link that takes the viewer directly to the main HOME page. However the viewer must manually click the link to go to the main page.

In our next section, we will discuss how to "automatically" take the viewer to the HOME page.

NOTES:

Secret 6 - Redirect Pages"

A redirect page is simply a pointer page that doesn't wait around hoping the viewer decides to click on the link that takes them to the main page. It will appear for a few seconds; usually long enough for them to read the 1 to 4 words that appear, and then automatically takes them to the main home page.

Most search engines frown on this practice, and I rarely like to use it, however it is being used successfully and you might encounter it... I will therefore explain it in a little mor detail.

The "redirect page" scores high on the search because it takes maximizes "keyword density". In some cases it is loaded with "spamdexing".

In any case, the HTML code contains the line...

<META HTTP-EQUIV="refresh" content="1;URL=index.html">

We are assuming that your home page is named - "index.html" - which is generally the default name given a home page by a web editing program like "FrontPage" which we spoke about earlier. If you have given your home page a different name, be sure and replace it at "URL=index.html".

Here is and example of a redirect page HTML source code:

<HEAD><META HTTP-EQUIV="refresh" content="1;URL=index.html">

<TITLE>Brisco County Auto Sales</TITLE>

</HEAD>

<META Name="description" Content="Brisco County Auto Sales">

<META Name="keywords" Content="Auto Sales">

<BODY BGCOLOR="#FFFFFF" TEXT="#GGGGGG" LINK="#000000"

VLINK="#0000GG" ALINK="#66GG00">

<center><BR><BR><BR><BR><BR><BR><BR>

<font size=+3> <a href="index.html"><B>

Brisco County Auto Sales</B></a></center>

Since this page has only four viewable words of text, "Brisco County Auto Sales", the keyword density is 25%. If the potential viewer had entered more of the words listed, say, "Auto Sales", The page would have had a 50% relevency. As of this update, the technique is being used on EXCITE.

Be careful in using this trick! As we mentioned, the search engines hate it, and it could result in more problems than it is worth. Remember... It's not worth being KICKED (possibly permanently) from a search engine, just because you were greedy and wanted to move up a few spaces. There are lots of less problematic ways to get your page at or near the top of a given keyword search.

Hopefully you will not need to resort to tactics such as this, however if EXCITE or any other particular search engine allows it, you may need to design a redirect page out of "self defense". You can do so by copying the HTML code above and simply replace the info on the page with your own info, then submit your "redirect" page to EXCITE.

NOTES:

"Secret 7 - Image Text Loading"

Images and flashy artwork are great to look at! They spice up your page and add a touch of class... Right?... Maybe. The thing you need to remember is that the search engines do NOT index them at all! Your logo may look great, but actually be detrimental to your positioning. You will need to decide which is more of a priority; Logo's and looks... Or TOP POSITIONING. We choose the latter any day of the week!

Also, if your image loads higher on your page than your text... Your page is automatically disadvantaged in a BIG way! Do NOT load images higher on your page than keyword text.

But there are ways to turn Images from liabilities into ASSETS with the search engines. You can put images in your page and make them work FOR you, not against you. Here's how.

You simply need to include the <ALT="here you insert a list of your keywords"> in your <IMG SRC="image"> tags.

Here an example.

<IMG SRC="logo.jpg" Alt="Real Estate, Clinton, Missouri, MO, Homes, Condos, Land, Lots, Rentals, real estate, clinton, missouri, mo, homes, condos, land, lots, rentals" height=235 width=335>

Many search engines index every word on your page. That usually includes the <ALT="keywords">. By using the <IMG ALT> tag to include some additional keywords, you are again helping your "keyword density".

This is just another of the many ways you can get a little extra help in improving your positioning. It's simple and should be used, to some degree, on any image on your page.

zur Uebersicht

Yahoo! - http://www.yahoo.com

Yahoo! is the oldest major web site directory. It's actually considered a "catalog" of websites rather than a search engine. It's sites are listed alphabetically by category, and all submissions are overseen by human inspectors... The dreaded "Yahooligans!"

Because of the "human overseen" cataloging process, Yahoo can be one of the trickiest search engines to work with as far as positioning. By the same token... The very reasons that make it tricky, can make it one of the simplest engines to gain favorable placement with.

Up until the end of 1996, Yahoo used to list everything alphabetically, however starting 1/1/97 they began sorting more "by Relevance". This means that you must pay close attention to which categories come up first in your "keyword" searches and pick the relevant categories that show up at the top of the list.

The categories run in strings of sub-categories leading hopefully to the one(s) that you've requested your site to be placed in.

For example, if you look up the search words "real estate", you are given the following list of sub-category "strings" to help narrow your search.

1. "Business and Economy: Companies: Real Estate"

2. "Business and Economy: Companies: Financial Services: Real Estate"

3. "Business and Economy: Real Estate"

This list continues with "auctions", "books", "products and services", as well as several "states and cities".

If we choose the first listing, which sounds closest to what we are looking for, we are taken next to another list of sub-categories. From here we can choose "regional" to try and narrow the search to our particular "regional" area we would like to search in.

If we were to enter: "real estate florida", Yahoo returns a string of sub categories to choose from, but if you notice, it's a completely different string of categories, leading to a completely different listing of sites. You end up with:

1. "Regional: U.S. States: Florida: Reale state:"

2. "Regional: U.S. States: Florida: Cities: Naples: Real estate:"

3. "Regional: U.S. States: Florida: Cities: Orlando: Real estate:"

The list continues on and on, naming the other Florida cities that have caterories on Yahoo.

If we click on "Orlando" for example, we go next to the page that lists all the Real Estate companies in Orlando, that have registered IN THAT CATEGOTRY with Yahoo.

NOTICE THAT ALL THE LISTINGS ARE IN ALPHABETICAL ORDER! We will discuss this a little later.

In our first example, "real estate", we turned up far FEWER companies, than we did in our second example, "real estate florida". Usually the BEST choice of categories to place your web site is the one with the MOST other relevant companies.

If their first search only turns up one or two possibilities, your potential viewers will correctly assume they need to modify their search parameters. This will lead them to the category with the most listings to choose from.

"Hmmmm... How do I find the right categories to list my site in?"

Good question... Now is where your research skills come into play. You must think like your potential client, viewer or consumer. For instance, if your real estate company was in Florida... Would your potential customers enter as a search phrase, "real estate", which would return the list like our first example? Or would they more likely enter something like "florida real estate" initially?

These are the types of questions that will help you to position your site into the correct categories. Think of some of your competitors and find out where they are listed. Try ALL of your different search words and phrases. It will soon become apparent which categories are the best. Sometimes it's quite simple, other times it takes a little research, but in a short amount of time you should have a good idea of where to best position your website.

Many times two completely different search phrases eventually lead to the same exact category. It just takes time and research to find our the best and most common route your potential viewers will take to find your site.

Since Yahoo allows you to place your web site into TWO and only TWO categories, It is imperative that you choose wisely. Also try not to pick two categories that both lead to the same final sub-directory. In either case your viewers would have ended up in the same spot. Try to choose the TWO best unrelated categories.

With Yahoo, two elements are very important!

#1 - Keywords in your <TITLE>

#2 - Alphabetical Listing

Yahoo's new "sort by relevancy" default option returns pages with the selected "search" keywords in the <TITLE> first -- and then, all other things being equal, by alphabetical listing.

Alphabetically speaking, here's a perfect example... "WILDER R.V. INC". Obviously in an alphabetically sorted list, the name "WILDER" is in alot of trouble. When we created their site, we changed the "Yahoo" name to "AL WILDER R.V." (His name luckily is Al.) In addition, we made sure that most of the page reflected this <Title> in order to convince the people at Yahoo that the name of his business started with an "A". The result is a page that pulls up #4 in the world in a search for "recreational vehicles" in Yahoo. NOT BAD!

Go ahead, take a look for your self... The category is: "Business & Economy: Companies: Automotive: Recreational Vehicles: Rentals & Sales:"

Submissions:

Yahoo! will NOT accept your site registration if you initiate the submission from the wrong page on their site. You MUST first go to the category page that you wish to be listed in BEFORE you click the "Add URL" found in the icons at the top of each "registerable" category.

If you are a business or commercial enterprise, be sure to pick the best two categories first, register them & wait for them to be "cataloged" before you submit any additional pages.

REMEMBER! Your submission MUST be submitted from the correct category page or it will not be registered at all. The "Add URL" icon must be present at the top of the category page you want to register from... If not, you are attempting to register from the wrong page.

Also, the "Category" field must already be filled in. DO NOT CHANGE IT!

If the "category" box is empty or has a category that you do not want to be registered in, you are attempting to register from the wrong location on the Yahoo site. Pay careful attention here or else your submissions will be ignored.

<TITLE> is everything with Yahoo because they list pages in each category based upon the keywords in your <TITLE>. ...and then alphabetically if all other things are equal. If you have titled your page properly the alphabetical listing is all you really need to worry about.

Your page content MUST be consistent with your <TITLE>. The Yahooligans are no dummies. If you try to use something like "AAA-1 Automotive" You had better make that name consistantly appear throughout your site, and even then theres no guarantee that they'll even list your site. If they think you're trying to trick them you will be ignored.

Occasionally Yahoo ignores registrations. It pays to keep a detailed record of all your submissions and, if your page fails to appear after 6 weeks, contact Yahoo. If they don't reply, re-register the pages.

With Yahoo, you need to design normal "informational" pages with carefully selected "keywords" in your <TITLE>. You must also register them into the proper categories... and your Title should be

"alphabetically" advantageous whenever possible.

"Trick" pages are a waste of time with Yahoo! This means that "text spamdexing, Keywords, <META>'s, redirects, pointer pages, etc" are useless when submitting to Yahoo. They could even get you banned!

In summary, you should, first, check to see who your competition is and then design your <TITLE> to "keyword" and "alphabetically" beat them. If you use a little imagination and follow these guidelines, your success with Yahoo should be excellent.

NOTES:

EXCITE - www.excite.com

Since EXCITE is now the exclusive search engine for America Online, as we told you earlier, they're directly connected to AOL's 7 milion subscribers. This is a huge consumer base to draw from, so you should pay careful attention to this MAJOR source of viewers and potential business.

"This arrangement strengthens Excite's position as the leading Internet navigation network by way of a significant traffic increase and a key long-term distribution agreement with AOL, " said George Bell, President and CEO of Excite. "This new partnership expands on our strategy to lead consolidation and build traffic, revenue, and new products."

Excite Specifications:

With over 12 million indexed pages, Excite is a major player in the search engine market.

Excite has recently changed their "look", so if you haven't been there in a while, you'll notice that theyy've changed their colors and layout. the URL's however have remained the same.

<META> Tag Support:

At this time, Excite does NOT support META tags... And that includes META tag descriptions. You will notice alot of "nonsense" summaries as you search through their listings. This is because they seem to use randomly selected text from the top of the page. As a suggestion, you might want to try to "help" Excite to use your prepared summary by placing your description repeatedly within <!--Comment> tags at the top of your BODY text.

Database Refresh:

They claim to refresh their database weekly, but we've found a more realistic time period is normally at least two weeks.

Average Submission Time:

It is usually about 6 weeks.

Registration:

To register, go to: http://www.excite.com/ At the very bottom left corner, click "add site". You can go directly there by entering - http://www.excite.com/Info/add_url.html?amt

Add each URL that you wish to register one at a time. You'll need to register your first page, then use the "back" button on your browser to get back to the registration page. You can then copy and paste (from your text editor) the next URL, and so on until you have completed registering all the URL's in your website.

Multiple <TITLES>.

Although Excite has accepted multiple titles in the past, NONE have been observed recently in the top ten searches we have done. Keywords in the title are relatively important, however we did not find much keyword "stuffing" or repeating keywords in the top ten listings.

General Information:

Currently one of the best techniques we have found is to incorporate alot of "Keyword LINKS" in your page. This means you might want to consider changing the names of the LINKS on your home page.

For example: If the links on your home page were, You would choose words that related to your keyword theme for that particular page. If your Keywords for that page were R.V.'s, you would choose to name your LINKS: NEW R.V.'s",

"USED R.V.and R.V. SERVICE"

Actually, this is a good idea for ANY of your pages. Anytime you can add more relevant keywords to your page, without looking tacky or redundant... YOU SHOULD DO IT! Especially on Excite.

Keyword "stuffed" pages have NOT been showing up very prominently in the top ten list searches we've done recently. This indicates a change in the way Excite is evaluating its returns. Very little "tail-tagging" is now showing up in the top listing.

TIP: Excite seems to be giving preference to newly submitted and refreshed pages, so try to keep your pages here as fresh as possible.

Use the <TITLE> to contain your best keywords, even if it is very lengthy. Again, repeated keywords have NOT been helping with Excite

Regardless of the kind of Keyword or Key phrase search we did, many of the pages that were found in competitive searches relied on KEYWORD DENSITY to rise to the top of the list... AND, many of these pages were very short on text.

Excite's relevancy ratings are important. This means that you normally won't find all of the top 20 or 30 pages with the same ralevancy rating, like on some of the other engines. This is actually good, because you can examine the top pages to find out why it is rating high, and go one step better with your page.

At this time "redirect pages" HAVE been working with Excite. You remember that a redirect page relies on just a few words; sometimes only one word, to produce a very high relevancy rating. A one word "redirect" page can have a 100% relevancy, which is very rare with Excite.

ALL of the EXCITE pages which are returning in the top "keyword" and "key phrase" lists are relatively short pages or VERY short pages that rely on keyword "density" to make it to the top of the list. Some of them are single word "redirect" pages while the bulk of the others are less than 75 to 100 words of viewable text with good use of keywords and key phrases.

NOTES:

ALTA VISTA - http://www.altavista.com

Until recently, Alta Vista was giving heavy preference to pages submitted before 1997. This is no longer the case. The newly registered pages seem to be scoring as high or higher than the older listings.

The problem we see now with Alta Vista, is that many of the listings returned on any given search are not nearly as relevant as those returned on most of the other search engines. They may be trying to confuse or frustrate the efforts of those individuals and businesses trying to better their search placement.

Unfortunately, the users of Alta Vista are suffering as a result of this. We feel that since the search restlts are less relevant, it takes more search time for their viewers to find the information they are looking for. It won't be long before they begin getting their information from a quicker more reliable source. We are!

Alta Vista Specifications:

Alta Vista contains over 30 million indexed pages!! So, even though we're frustrated by their irrelevancy in our searches, with this large of a consumer base, we feel Alta Vista must be included in any marketing strategy.

<META> Tag Support:

Alta Vista DOES at this time support <META> tag "Keywords" and "Descriptions". You do remember the difference... Right?

<META> "Keywords" are NOT being used however, by many of the top scoring pages we have found recently. This indicates that Alta Vista may be penalizing for <META> keywords, or at least for repeated keywords.

If you choose to use <META> "Keywords" in an effort to help your relevancy rating, DO NOT REPEAT THEM MORE THAN ONCE!! Not even for purposes of UPPER/lower case sensitivity.

In the case of <META> "Description tags, you SHOULD use these to descripe your page. Your chances of having a meaningful summary will be greatly increased by doing this. Alta will NOT penalize you for this.

Database Refresh:

Monthly.

Average submission time:

Alta usually runs about 6 to 8 weks on submission time.

To submit your site, go to:

http://www.altavista.digital.com/cgi-bin/query?pg=tmpl&v=addurl.html

Or you can go to www.altavista.com and click on the add URL icon.

<TITLES>:

Alta Vista does accept multiple <TITLES>, but they have rarely shown to be among the top scoring pages, and we dont' reccommend them. You should use keywords only ONCE in the title. Long titles that include many different keywords are being used effectively.

The main thing to remember with Alta Vista is to use your best keywords in the title of your page, within your <TITLE> tags! This is an absolute MUST if you hope to score high with this search engine.

General Information:

With Alta Vista, TITLE is EVERYTHING! If the keyword that people use to search for you is not in your <TITLE> Your page will score LOW or not at all.

The problem with long titles containing all of your keywords is that it tends to dilute your keyword relevancy rating.

Therefore, your best option is to make several duplicate pages with different URL's and different <TITLE>s in order to significantly increase your chances of being found on the best "keyword / phrase" searches available for your particular service or product.

Many, in fact most of the highest scoring pages in our test searches on Alta Vista contained relatively few "keywords" in the body of text on the page. In many cases the keywords were used only ONE or TWO times in the entire page.

Put Keywords high up on your page... and best to put them within Headline Tags. Alta Vista looks for keywords close to the top of the page and the nearer to the top of the page, the higher the score.

One "trick" that seems to be working with some pages is to use the <!comment> line to insert keywords for more favorable positioning.

One particular page we viewed repeats their keywords over 30 times within the <!comment> tags. For them it seems to be working well since they are the number one scoring page in their category.

With Alta Vista remember the following:

Use keywords ONCE in Your title Use keywords, Keyword phrases, and even spamdexing within your comment tags Use META Tags to force Alta Vista to accurately "describe" your page

Keep the page as brief as realistically possible in order to increase keyword density. Use your "Alta Vista" designed page(s) as side doors into the rest of your web site. However, OBVIOUS "redirect" or "pointer" pages are not scoring high. Create multiple doors to your site using the guidelines we've outlined and you should score well on Alkta Vista.

NOTES:

zur Uebersicht

WEBCRAWLER - http://www.webcrawler.com

Webcrawler Specifications:

What only last year was the smallest indexed database of the Big Eight, Webcrawler is now one of the most visited sites on the Internet! Until last year, it had been the search engine for "America Online" which has over 7 millin users. EXCITE is now the search engine for "AOL", BUT... Webcrawler was recently purchased by EXCITE. Therefore, Webcrawler should continue to be one of the top search engines.

For these reasons alone, you should be registered with Webcrawler. Granted they do have one of the smallest indexed databases of all of the Big Eight, but they also have one of the largest USER bases of all the search engines. This means less websites to compete with, and more potential viewers. They may also soon have access to EXCITE's database of over 11 million documents.

Meta Tag Support:

At this time Webcrawler states that they DO NOT support <META> tags. Our own research has shown that including meta tags in your pages submitted to Webcrawler will NOT hurt your positioning either. We have elected in many cases to go ahead and include meta tag descriptions and keywords in the case that the do begin to support them, that they will already be in place.

Database Refresh:

Webcrawler claims to index and update pages every month, although we have seen many times that they have not.

Average Submission Time:

You may as well plan on at least 5 to 6 weeks after you register your page with Webcrawler, until the time that you can pull it up. We have seen them take as long as 8 weeks at times, so be patient.

Registration: http://www.webcrawler.com/WebCrawler/SubmitURLS.html

To register with Webcrawler, list the URL(s) that you want to register in their "form" and their robot will automatically visit your site. It is OK to list several URLs at once, however, you should take their advise and limit your registrations to no more than 10 at one time.

Webcrawler claims not to accept "redirect pages" but they do. If you do several keyword searches on Webcrawler, you'll find that many of the top pages are using "re-direct", "invisible text", "spamdexing" and pages with excellent "keyword density".

To check the status of a previously submitted page:

http://www.webcrawler.com/WebCrawler/Status.html

Titles:

<TITLE> is very important with Webcrawler. In your test searches you'll notice many long titles. This should be a number one concern when initially designing a page for this searcg engine. The first 8 to 10 words should make sense to a viewer, but since the title is cut off at approximately that point, go ahead and insert your most relevant keywords.

General Webcrawler Information:

Webcrawler states that pages loaded with "spamdexing" will be removed from their index. However if you stay within the guidelines we have set forth previously, you shouldn't have any problems.

Many top pages on Webcrawler are using no tricks at all. They are simply using very high KEYWORD DENSITY combined with a relatively short opening or "redirect" page.

An example would be: Recreational Vehicles

Wilder R.V.

Hundreds of Recreational Vehicles

Your R.V. Headquarters

Show me the R.V.'s

This page would pull up extremely high if not in the top ten, since most search engines index "R.V." the same as "Recreational Vehicle". Keep in mind that this type of page will only work if the search words are "Recreational Vehicles" or "R.V.".

To give this page some additional "search power" you might add some invisible text at the top and/or bottom of the page. Remember the rule of SEVEN.

What we would do is try it with invisible text at the bottom, repeating the keywords "recreational vehicles, R.V. Recreational Vehicles, r.v.". Notice how we alternate between capitalized and non capitalized letters.

Some people even include keywords in ALL capital letters, "RECREATIONAL VEHICLES", but we feel that very few people who are even remotely familiar with the internet would use all caps. In fact most people become used to typing mostly in lowercase letters, even in places they would normally capitalize.

Webcrawler seems to give preference to "newly registered pages", so in order to stay on the top of their list, it would be wise to regularly register new pages with slightly different TITLES as well as to slightly change your page(s) and re-register them.

In summary, the key to Webcrawler is "keyword density". In addition, "pointer pages" and "redirects", done correctly, can be effective when shooting to get your web site into the Top Ten. "Invisible text" has also proven successful if used within reason.

NOTES:

OPEN TEXT - http://index.opentext.net

Open Text is now ACCEPTING SUBMISSIONS AGAIN! If you've tried to add your URL to Open Text recently, you have probably noticed it was impossible. This had been going on for several months, but apparently the problem has been corrected. They have also updated their index.

Open Text Specifications:

Open Text indexes approximately 1.5 million pages, although many website publishers may have lost some faith in them, due to their inability to accept new submissions for an extended period of time. This could work to your benefit, since it may mean less competition concentrating on Open Text. Their base of viewers shouldn't have suffered much because most of them don't regularly submit web pages, and probably don't even know about the problem.

<META> Tag Support:

Although <META> tags do not hurt you, Open Text does NOT use them.

Database Refresh:

Open Text refreshes it's database on a monthly basis, and has been found to be fairly relaible at getting it done on a regular basis.

Average Submission Time:

Usually about 8 weeks.

Registration:

To submit your site, go to http://index.opentext.net/main/submitURL.html

You can submit your entire site by entering the address of your home page. ie: http://www.yoursite.com You can also submit your site one page at a time. ie: http://www.yoursite.com/index.html

Multiple <TITLES>:

None of our keyword searches turned up any multiple titles in the top positions. We don't believe they are penalizing for this, but it might be better to be safe and stick to the things that are working right now.

General Open Text Information:

Open Text relies heavily on "keyword density", just as many of the other "Spider" type search do. Most of the top pages, however, contained very little "spamming". To achieve their high rating from keyword density, most of the top scoring pages were mostly "normal" in nature. There were also no "redirect pages" in the leaders in any of our searches.

The highest rated pages used Keywords in the <TITLE>, in some cases, they repeat the same keywords in the <TITLE>. Therefore, you should use your best keywords in the <TITLE> as well as make duplicate pages with different URL's and different <TITLE>s to succeed with Open Text.

It is also VERY important to use your keywords to reflect the "theme" of your page. Be careful not to include any links or unnecessary wording that does not reflect the theme of your page. By doing this you will only dilute the "keyword density" of your page(s).

This is just another example of getting back to the basics... Leave all the fancy graphics and gimmics for someone else. They usually impress only you, they are slow loading (which loses viewers), and their inherent wordiness dilutes the keyword densities, causing the page to pull up well below those who know how to set up their page for a "spider" type search engine.

If you would like to add some additional keywords to the <!--comment> line, we DID find some pages getting some additional keyword density help this way.

With Open Text it is important NOT to use text that talks about anything other than your "keyword" theme and it is apparent that using <!comment> technique to bolster your keyword count will not hurt you and can only help.

Chances are, if you use obvious keyword spamdexing & stuffing (ie flagrantly "repeating" words and phrases), your page will not make it into Open Text. Instead, keep the ratio of "keywords" to other words on the page high (ie: high keyword/phrase density) using these key words/phrases in normal text as you create a "normal" looking web page relatively void of "tricks" -- with the possible exception of the <!comment> technique mentioned above.

Tail tagging Seems to also be helping some of the pages. Many of the ones we observed using this technique, were successful even though the were somewhat flagrant in their number of repetitions of keywords. Use your own judgement.

Try to make your page seem like a normal page. It must be viewed as informational, and not full of "tricks", or you probably won't make it into Open Text. Remember not to use too many words, and to make the ones you use directly related to your keyword theme.

NOTES:

Hot Bot - http://www.hotbot.com

Hot Bot indexes more than 54 million pages, so it is considered one of the big eight search engines. However, their relevancy ratings are far less meaningful than some of the other search engines... in other words, there are frequently many pages that are "tied" in relevancy rating.

Many of the top pages will be "tied" in relevancy rating, which Hot Bot expresses as a percentage figure. For example, in any given search for a particular key "WORD", Hot Bot may return 1000... 2000... or more sites, ALL "tied" with a relevancy rating of 99%.

What this means that the chances of scoring high on a SINGLE keyword search are simply luck of the draw, regardless of what you do to your page design.

What we need to concentrate on with Hot Bot is KEY "PHRASES". Hot Bot is forcing their users to narrow down their searches and thereby forcing the web page designer to rely more on "key phrases" than key words.

Here's an example: If you search Hot Bot for the exact word "Indian", it chooses the most relevant sites from over 398, 000 possibilities... In an aparrently random fashion. Your chances of being pulled up in the top 100 are very slim.

But, If we narrow the search to "Indian bows and arrows" guess what? only 14 listings returned! Even if you pull up at the bottom of the list you're still in the ball game. In any case it's alot better than the previous example.

The point is... Hot Bot forces their users to be very specific in order to turn up meaningful search results. Because of this, you need to pay close attention to adding very specific keyword phrases when you design your pages for Hot Bot.

<META> Tag Support:

META "keywords" DO affect your positioning on Hot Bot, however there is no evidence that repeating them will improve your page's position. You should repeat each of these words in UPPER and lower case. Most importantly, make sure that you include all of your pertinent keywords in your <META> keywords description at least once.

META "descriptions" are used for the summary. If you don't force Hot Bot to use your META "description" as the summary, it will grab the first words on your page and use them as the summary. Unlike some of the other search engines that only use Meta descriptions found after the <TITLE> tag, Hot Bot uses them regardless of their positioning.

Database Refresh:

Monthly, but sometimes as long as 6 weeks.

Average Submission Time:

About 6 weeks.

<TITLES>:

Hot Bot DOES accept multiple titles, but we've not seen any evidence that it helps in positioning.

Unlike most other search engines, <TITLE> is NOT the most important aspect of your page in a Hot Bot search. Many top pages did not even contain the search word or phrase in the title at all!

Remember... META tags are one of the few ways to force Hot Bot to return your site high on the list. Be sure to use the "description" as well as the "keyword" meta's tags.

Keyword density is also important to Hot Bot. Many top pages are short on words and loaded with image links. By making your images the links to the other pages in your site, you are helping to increase keyword density of your web page.

"Tail tagging", "pointer pages" and "re-directs" were not found high on any Hot Bot search... nor was body text "spamdexing".

Most of the pages found high on the Hot Bot searches were very straight forward, relatively short (usually not more than one to one-&-a-half screens) and keyword dense -- with images as links.

NOTES:

secret8

Conclusion

You will find that the information presented in this book has given you a tremendous "tactical" advantage over all of your competition. You are now one of the few web page publishers who actually have a good understanding of why some pages make it to the top, and stay there... And other pages are forever doomed to obscurity, their poor misguided webmasters scratching their heads wondering why their results are so mediocre.

Finally, you should also be aware that "secrets of top search engine placement" is only half the battle. In order to "win" the overall battle you must also design a page that works properly, be consistent with your intended purpose for being on the Internet... which we assume is to "make money".

To accomplish this objective, you must have a site that loads fast while looking clean and attractive. Remember that your potential clients and viewers are always only a "click" away from leaving your site forever. The quickest and surest way to loose your viewers interest is to make them wait while a page loads.

One word of caution about changes you make to your web pages! REMEMBER TO SEND YOUR NEW PAGE(S) TO YOUR SERVER!! Many times people make changes to a page... Resubmitted them to the search engine or engines, only to find out later that the new page was never FTP'd to the server, and the old page was indexed instead of the new one! Save yourself some aggravation and remember to get into a habit of immediately sending any changed pages to your server.

Also, keep DETAILED records of all of your submissions. In doing so you you will save yourself alot of headaches down the line. To continue to stay successful, you must be continually checking and rechecking your sites of thye various search engines to maintain your advantage over your competition. Without good records you will quickly become lost as to which page was sent where and you'll have to literally start all over.

You should record the exact dates sites were submitted, the search engines they were submitted to, URL's registered, descriptions of your site, etc. By keeping data regarding your registration efforts you will gain additional knowledge about what is working and how long to expect between "submission time" and the time that you appear in the various search engines.

*****************************************************

From our Legal Department;

Disclaimer: The authors and publisher of this book have made every attempt to provide the latest and most effective information possible. However, since the Internet changes frequently, what works today may or may not work tomorrow. In addition, it must be recognized that we have no control over your ability to follow directions, nor do we have any control whatsoever over the actions and performance of the various search engines. Therefore, we cannot and do not accept any liability in regards to the results that you might experience... Advantageous, adverse or otherwise. Although we believe that the techniques in this book will work due to the fact that they have worked in the past, we must make it clear that if you choose to follow the examples set forth in this book by using this information, you do so at your own risk1

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